BEYOND FEAR APPEALS - NEGATIVE AND POSITIVE PERSUASIVE APPEALS TO HEALTH AND SELF-ESTEEM

被引：121

作者：

ROBBERSON, MR ^{[1
]}

ROGERS, RW ^{[1
]}

机构：

[1] UNIV ALABAMA,DEPT PSYCHOL,BOX 2968,TUSCALOOSA,AL 35486

来源：

JOURNAL OF APPLIED SOCIAL PSYCHOLOGY | 1988年 / 18卷 / 03期

关键词：

D O I：

10.1111/j.1559-1816.1988.tb00017.x

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

引用

页码：277 / 287

页数：11

共 17 条

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[4]

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ROGERS, RW .

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[6]

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[7] COMPARISON OF EFFECTS OF PUNISHMENT-ORIENTED AND REWARD-ORIENTED MESSAGES IN PERSUASIVE COMMUNICATION [J].

MCCROSKE.JC ;

WRIGHT, DW .

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[8] THE 2ND REVOLUTION IN HEALTH - HEALTH PROMOTION AND ITS ENVIRONMENTAL BASE [J].

MICHAEL, JM .

AMERICAN PSYCHOLOGIST, 1982, 37 (08) :936-941

[9]

POWELL FA, 1967, SPEECH MONOGR, V34, P152

[10]

RICHMOND JB, 1979, HLTH PEOPLE SURGEON

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