MARKET-SEGMENTATION, PRODUCT DIFFERENTIATION, AND MARKETING STRATEGY

被引：268

作者：

DICKSON, PR

GINTER, JL

机构：

来源：

关键词：

D O I：

10.2307/1251125

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：1 / 10

页数：10

共 41 条

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[2]

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BOYD, HW ;

RAY, ML ;

STRONG, EC .

[5]

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[6]

BUSCH PS, 1985, MARKETING STRATEGIC

[7]

Chamberlin EH, 1965, THEORY MONOPOLISTIC

[8]

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[9]

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[10]

DALRYMPLE DJ, 1983, MARKETING MANAGEMENT