SERVICE-ORIENTATED APPROACH TO MARKETING OF SERVICES

被引:212
作者
GRONROOS, C
机构
关键词
D O I
10.1108/EUM0000000004985
中图分类号
F [经济];
学科分类号
02 ;
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页码:588 / 601
页数:14
相关论文
共 14 条
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