GROUP PROCESSES IN FACE-TO-FACE AND COMPUTER-MEDIATED COMMUNICATION

The study reports results from an experiment investigating aspects of communicative processes and outcome, using face-to-face, and computer-mediated communication. Degree of consensus, communication pattern, attitudes to media, and personality (extroversion-introversion) were studied. The subjects operated computer-mediated systems as a daily work-tool. There were two different problems to be discussed; a human relations problem and a problem involving judgment of important equipment for survival after an airplane-crash. The results showed no differences in problem-solving efficiency due to medium used, but difficulties to reach consensus in the inexperienced groups. There were no main effects of medium on equality and dominance, but several significant results in the survival problem, showing that face-to-face communication induces more conformity and opinion change as compared to computer-mediated communication. Face-to-face communication was preferred and there were only weak relationships between personality and other variables studied.