PRICE, BRAND NAME, AND PRODUCT COMPOSITION CHARACTERISTICS AS DETERMINANTS OF PERCEIVED QUALITY

被引：310

作者：

JACOBY, J

OLSON, JC

HADDOCK, RA

机构：

来源：

关键词：

D O I：

10.1037/h0032045

中图分类号：

B849 [应用心理学];

学科分类号：

040203 ;

摘要：

引用

页码：570 / &

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