EFFECTS OF TELEVISED ALCOHOL MESSAGES ON TEENAGE DRINKING PATTERNS

被引：53

作者：

ATKIN, CK

机构：

[1] Department of Communication, Michigan State University, East Lansing

来源：

JOURNAL OF ADOLESCENT HEALTH | 1990年 / 11卷 / 01期

关键词：

Television ads Teen drinking Alcohol abuse;

D O I：

10.1016/0197-0070(90)90125-L

中图分类号：

B844 [发展心理学（人类心理学）];

学科分类号：

040202 ;

摘要：

This paper presents an overview of theoretical perspectives applicable to the effects of television drinking portrayals on adolescent audiences, focusing on the influence of beer and wine advertising and entertainment depictions of drinking behavior. A critical review of survey research evidence indicates that alcohol commercials contribute to a modest increase in overall consumption by teenagers and may have a slight impact on alcohol misuse and drunk driving. There are no studies measuring the effects of entertainment programming on adolescents, but content analyses suggest the potential for increased prodrinking attitudes and behaviors. Policy implications for addressing the deleterious effects of televised drinking are discussed, and priorities for future research are identified. © 1990.

引用

页码：10 / 24

页数：15

共 22 条

[1]

AKTIN C, 1986, MICHIGAN PARENT GROU

[2]

*ALC RES INF SERV, 1987, ALC ADV HITS REC 1 4, V8, P6

[3] CONTENT AND EFFECTS OF ALCOHOL ADVERTISING - COMMENT ON NTIS PUB NO PB82-123142 - REPLY [J].