IDENTIFYING CONVENIENCE-ORIENTED CONSUMER

被引：40

作者：

ANDERSON, WT ^{[1
]}

机构：

[1] UNIV TEXAS,DEPT MKT ADM,AUSTIN,TX

来源：

关键词：

D O I：

10.2307/3149758

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：179 / 183

页数：5

共 9 条

[1]

ANDERSON WT, 1969, THESIS MICHIGAN STAT

[2] MEASURES OF ASSOCIATION FOR CROSS CLASSIFICATIONS [J].

GOODMAN, LA ;

KRUSKAL, WH .

[3]

GOODMAN LA, 1959, J AM STAT ASSOC, V54, P124

[4]

LAZER W, 1963, WIN P C AM MARK ASS, P130

[5]

LESGOLD AM, 1968, ANALYSIS CONTINGENCY

[6]

MAUSER FF, 1963, HARVARD BUSINESS REV, V41, P172

[7]

*NAT FAM OP INC, 1967, CONSUMER SAMPLE

[8]

PRICE LA, 1969, HIERARCHICAL CLUSTER

[9]

SHAPIRO BP, 1968, HARVARD BUS REV, V46, P14