SURROGATE INDICATORS AND DECEPTION IN ADVERTISING

被引：21

作者：

COHEN, D ^{[1
]}

机构：

[1] HOFSTRA UNIV,HEMPSTEAD,NY 11550

来源：

JOURNAL OF MARKETING | 1972年 / 36卷 / 03期

关键词：

D O I：

10.2307/1251034

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：10 / 15

页数：6

相关论文

共 21 条

[1] *AMSTAR CORP, 1971, TRADE REGULATION JUL
[2] *BAKERS FRANCH COR, 1962, TRADE REGULATION MAY
[3] BERELSON B, 1964, HUMAN BEHAVIOR INVEN
[4] *BORDEN INC, 1970, TRADE REGULATION DEC
[5] *COCA COLA CO, 1971, TRADE REGULATION APR
[6] COHEN D, 1969, J MARKETING, V33, P44
[7] Cox D.F., 1962, EMERGING CONCEPTS MA, V4, P13
[8] ENGEL JF, 1968, CONSUMER BEHAVIOR
[9] *EVERSHARP INC, 1970, TRADE REGULATION APR
[10] *FED TRAD COMM, 1956, COLUMBIA LAW REV, V56, P1025