NEW PRODUCT PROCESSES AT LEADING INDUSTRIAL FIRMS

被引：102

作者：

COOPER, RG ^{[1
]}

KLEINSCHMIDT, EJ ^{[1
]}

机构：

[1] MCMASTER UNIV,MKT,1280 MAIN ST W,HAMILTON L8S 4M4,ONTARIO,CANADA

来源：

INDUSTRIAL MARKETING MANAGEMENT | 1991年 / 20卷 / 02期

关键词：

D O I：

10.1016/0019-8501(91)90032-B

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This article is about game plans for new products. The strategic importance of product development coupled with high risks and failure rates has led many companies to reconsider the way they go about conceiving, developing, and launching new products. Some firms have adopted a formal new product process or "stage-gate system" for moving new product projects from idea to launch [1]. This article reports the performance results that a handful of leading firms-IBM, 3-M, GM, Northern Telecom, and Emerson Electric-have had with implementing such new product game plans. © 1991.

引用

页码：137 / 147

页数：11