EFFECTS OF COLOR ON EMOTIONS

被引：777

作者：

VALDEZ, P ^{[1
]}

MEHRABIAN, A ^{[1
]}

机构：

[1] UNIV CALIF LOS ANGELES,DEPT PSYCHOL,405 HILGARD AVE,LOS ANGELES,CA 90024

来源：

JOURNAL OF EXPERIMENTAL PSYCHOLOGY-GENERAL | 1994年 / 123卷 / 04期

关键词：

D O I：

10.1037/0096-3445.123.4.394

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

Emotional reactions to color hue, saturation, and brightness (Munsell color system and color chips) were investigated using the Pleasure-Arousal-Dominance emotion model. Saturation (S) and brightness (B) evidenced strong and consistent effects on emotions. Regression equations for standardized variables were: Pleasure = .69B + .22S, Arousal = -.31B + .60S, Dominance = -.76B + .32S. Brightness effects were nearly the same for chromatic and achromatic colors. Blue, blue-green, green, red-purple, purple, and purple-blue were the most pleasant hues, whereas yellow and green-yellow were the least pleasant. Green-yellow, blue-green, and green were the most arousing, whereas purple-blue and yellow-red were the least arousing. Green-yellow induced greater dominance than red-purple.

引用

页码：394 / 409

页数：16

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