WHY CONTINUED ADVERTISING IS NECESSARY - A NEW EXPLANATION

被引：4

作者：

CARRICK, PM

机构：

来源：

关键词：

D O I：

10.2307/1247407

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：386 / 398

页数：13

共 42 条

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[2] ON PERCEPTUAL READINESS [J].

BRUNER, JS .

[3]

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[4]

COLE RH, 1955, BUREAU BUSINESS EC R, V80, P51

[5]

COLES JV, 1949, STANDARDS LABELS CON, P76

[6]

COMISH NH, 1953, DUNS REV, V61, P29

[7]

CUNNINGHAM RM, 1956, HARVARD BUS REV, V34, P116

[8]

DEAN J, 1951, MANAGERIAL EC, P372

[9] A PSYCHOLOGICAL VIEW OF ADVERTISING EFFECTIVENESS [J].

Dichter, Ernest .

[10]

FREY AW, 1955, MANY DOLLARS ADVERTI, P48