PREDICTING OPINION LEADERSHIP FOR MENS APPAREL FASHIONS

被引：23

作者：

DARDEN, WR ^{[1
]}

REYNOLDS, FD ^{[1
]}

机构：

[1] UNIV GEORGIA,ATHENS,GA 30601

来源：

关键词：

D O I：

10.2307/3149547

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：324 / 328

页数：5

共 22 条

[1]

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[2]

Berlin B., 1969, BASIC COLOR TERMS TH

[3]

COX DF, 1967, RISK TAKING INFORMAT

[4]

CUNNINGHAM SM, 1967, RISK TAKING INFORMAT

[5]

DARDEN DK, UNPUBLISHED PAPER

[6]

DIXON WJ, 1965, BMD BIOMEDICAL COMPU

[7]

Katz E., 1955, PERSONAL INFLUENCE

[8]

KELMAN HC, 1959, APR M EAST PSYC

[9] OVERLAP OF OPINION LEADERSHIP ACROSS CONSUMER PRODUCT CATEGORIES [J].

KING, CW ;

SUMMERS, JO .

[10] SOME OBSERVATIONS ON MEASUREMENT AND STATISTICS [J].

LABOVITZ, S .