WHAT MAKES ADVERTISING PROFITABLE

被引：11

作者：

ADAMS, WJ

YELLEN, JL

机构：

[1] UNIV MICHIGAN,ANN ARBOR,MI 48104

[2] BOARD GOVERNORS FED RESERVE SYST,WASHINGTON,DC

来源：

关键词：

D O I：

10.2307/2231552

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：427 / 449

页数：23

共 20 条

[1] COMMODITY BUNDLING AND BURDEN OF MONOPOLY [J].

ADAMS, WJ ;

YELLEN, JL .

[2]

Baran Paul A., 1964, SCI SOC, V28, P20

Brems, Hans .

[4]

Comanor W.S., 1974, ADVERTISING MARKET P

[5]

Dorfman R, 1954, AM ECON REV, V44, P826

[6]

Duesenberry James S., 1949, INCOME SAVING THEORY

EKELUND, RB .

[8]

Frank R., 1972, MARKET SEGMENTATION

[9]

Galbraith John Kenneth, 1958, AFFLUENT SOC

[10]

HANAN M, 1968, MARKET SEGMENTATION