BAYESIAN-ESTIMATION AND CONTROL OF DETAILING EFFORT IN A REPEAT PURCHASE DIFFUSION ENVIRONMENT

被引：123

作者：

LILIEN, GL

RAO, AG

KALISH, S

机构：

[1] NYU, GRAD SCH BUSINESS ADM, NEW YORK, NY 10006 USA

[2] MIT, OPERAT RES CTR, CAMBRIDGE, MA 02139 USA

来源：

关键词：

D O I：

10.1287/mnsc.27.5.493

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：493 / 506

页数：14

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[5]

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