LOYALTY AS A COMPONENT OF INDUSTRIAL BUYING DECISION

被引：12

作者：

BUBB, PL

REST, DJV

机构：

[1] TAYLOR WOODROW SERV LTD,SOUTHALL,ENGLAND

[2] UNIV ASTON,INTERDISCIPLINARY HIGHER DEGREES SCHEME,BIRMINGHAM,ENGLAND

来源：

关键词：

D O I：

10.1016/0019-8501(73)90015-1

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：25 / 32

页数：8

共 13 条

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[2]

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[3]

CYERT RM, 1963, BEHAVIORAL THEORY FI

[4]

DESOMOGYI J, 1970, NEW IDEAS RETAIL MAN

[5]

FINNEY FR, 1968, THESIS U CALIFORNIA

[6]

Forrester J.W, 1961, INDUSTRIAL DYNAMICS

[7]

FORRESTER JW, 1965, MARKETING ECONOMIC D

[8] LOGICAL FLOW MODELS FOR MARKETING ANALYSIS [J].

MASSY, WF ;

SAVVAS, JD .

[9]

MOORE CG, 1969, MANAGEMENT ACTION MO

[10]

ROBINSON PJ, 1967, INDUSTRIAL BUYING CR