THE IMPACT OF INFERENCES ON PRODUCT EVALUATIONS - REPLICATION AND EXTENSION

被引：28

作者：

LIM, JS

OLSHAVSKY, RW

KIM, J

机构：

[1] INDIANA UNIV, MKT, BLOOMINGTON, IN 47401 USA

[2] UNIV CINCINNATI, MKT, CINCINNATI, OH 45221 USA

来源：

JOURNAL OF MARKETING RESEARCH | 1988年 / 25卷 / 03期

关键词：

D O I：

10.2307/3172534

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：308 / 316

页数：9

共 11 条

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[9]

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[10]

OLSON JC, 1972, 3RD P ANN C ASS CONS, P167

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