EXPERIMENTAL INVESTIGATION OF ATTITUDE CHANGE AND CHOICE OF A NEW BRAND

被引：29

作者：

GINTER, JL ^{[1
]}

机构：

[1] OHIO STATE UNIV,COLUMBUS,OH 43210

来源：

关键词：

D O I：

10.2307/3150991

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：30 / 40

页数：11

共 20 条

[1]

ASSAEL H, 1968, J ADVERTISING RESEAR, P3

[2] ATTITUDE MODEL FOR STUDY OF BRAND PREFERENCE [J].

BASS, FM ;

TALARZYK, WW .

BASS, FM ;

LEHMANN, DR ;

PESSEMIE.EA .

BEHAVIORAL SCIENCE, 1972, 17 (06) :532-&

[4]

BASS FM, 1973, 398 PURD U I RES BEH

[5]

Day GS., 1970, BUYER ATTITUDES BRAN

[6]

ENGEL JF, 1968, CONSUMER BEHAVIOR

[7] BEHAVIORAL SUPPORT FOR OPINION CHANGE [J].

FESTINGER, L .

[8]

Fishbein M., 1967, READINGS ATTITUDE TH, P477

[9]

Ginter James L., 1972, J ADVERTISING, V1, P33, DOI DOI 10.1080/00913367.1972.10672471

[10]

GINTER JL, 1972, THESIS PURDUE U