DIMENSIONS OF OOINION LEADERSHIP

被引：115

作者：

MYERS, JH

ROBERTSON, TS

机构：

[1] UNIV SO CALIF, LOS ANGELES, CA 90007 USA

[2] UNIV PENN, WHARTON SCH, PHILADELPHIA, PA 19104 USA

来源：

JOURNAL OF MARKETING RESEARCH | 1972年 / 9卷 / 01期

关键词：

D O I：

10.2307/3149604

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：41 / 46

页数：6

共 17 条

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