BLACK BUYER BEHAVIOR

被引:24
作者
SEXTON, DE [1 ]
机构
[1] COLUMBIA UNIV,GRAD SCH BUSINESS,NEW YORK,NY 10027
关键词
D O I
10.2307/1250424
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:36 / 39
页数:4
相关论文
共 24 条
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