共 18 条
- [1] Cooley W. W., 1962, MULTIVARIATE PROCEDU
- [2] COX DF, 1967, RISK TAKING INFORMAT
- [3] CUNNINGHAM SM, 1967, RISK TAKING INFORMAT
- [4] DOODY AF, 1967, HARVARD BUS REV, V45, P4
- [5] PRICE AS AN INDICATOR OF QUALITY - REPORT ON AN ENQUIRY [J]. ECONOMICA, 1966, 33 (129) : 43 - 70
- [6] IS THERE A GENERALIZED PRICE-QUALITY RELATIONSHIP [J]. JOURNAL OF MARKETING RESEARCH, 1971, 8 (02) : 241 - 243
- [7] GORDON LV, 1963, GORDON PERSONAL INVE
- [8] GORDON LV, 1963, GORDON PERSONAL PROF
- [9] GREEN PE, 1966, RESEARCH MARKETING D
- [10] JACOBY J, 1970, PRICE BRAND NAME PRO