SOME PROPERTIES OF VERBAL TRANSFORMATION (VT) EFFECT

Using a group method of testing, the verbal transformations (VTs) of the repeated word “distress” were studied in 85 Ss who had also taken the Sensation-Seeking Scale (SSS). Number of VTs occurred according to a negatively accelerated growth function during 4 min of listening. Disclosing the repetitive nature of the tape reduced the number of VTs produced when compared to a nondisclosure group. The results did not support a satiation analysis of the VT effect. © 1969, Psychonomic Journals, Inc.. All rights reserved.