SOME DANGEROUS AXIOMS OF PRODUCT ELIMINATION DECISION-MAKING

[1] ALEXANDER RS, 1964, J MARKETING APR

[2] AVLONITIS GJ, 1980, THESIS U STRATHCLYDE, V1, P242

[3] Baker M. J, 1975, MARKETING NEW IND PR

[4] BAKER MJ, 1976, PRODUCT POLICY MANAG

[5] BANVILLE GB, 1974, J ACADEMY MARKET SUM

[6] BELL ML, 1979, MARKETING CONCEPTS S, P264

[7] BERENSON C, 1963, BUSINESS HORIZON SUM

[8] BERENSON C, 1963, INNOVATION KEY MARKE

[9] BERG N, 1965, HARVARD BUSINESS MAY

[10] Bower J. L, 1970, MANAGING RESOURCE AL

[1] ALEXANDER RS, 1964, J MARKETING APR

[2] AVLONITIS GJ, 1980, THESIS U STRATHCLYDE, V1, P242

[3] Baker M. J, 1975, MARKETING NEW IND PR

[4] BAKER MJ, 1976, PRODUCT POLICY MANAG

[5] BANVILLE GB, 1974, J ACADEMY MARKET SUM

[6] BELL ML, 1979, MARKETING CONCEPTS S, P264

[7] BERENSON C, 1963, BUSINESS HORIZON SUM

[8] BERENSON C, 1963, INNOVATION KEY MARKE

[9] BERG N, 1965, HARVARD BUSINESS MAY

[10] Bower J. L, 1970, MANAGING RESOURCE AL