COMPETITIVE BIDDING FOR MARKETING RESEARCH SERVICES - FACT OR FICTION

被引：6

作者：

HAYNES, JB

ROTHE, JT

机构：

[1] FLORIDA STATE UNIV,SCH BUSINESS,TALLAHASSEE,FL 32306

[2] SO METHODIST UNIV,SCH BUSINESS ADM,DALLAS,TX

来源：

关键词：

D O I：

10.2307/1249854

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：69 / 71

页数：3

共 11 条

[1]

*AM MARK ASS, 1967, GEOGRAPHIC LISTING M

[2]

*AM MARK ASS, 1970, INT DIRECTORY MARETI

[3]

BRADFORD ES, 1970, BRADFORDS DIRECTORY

[4]

GUSS LM, 1969, J MARKETING, V33, P7

[5] A NOTE ON SOME EXPERIMENTAL FINDINGS ABOUT THE MEANINGS OF PRICE [J].

Leavitt, Harold J. .

[6]

MYERS JH, 1969, J MARKETING, V33, P44

[7]

*NAT IND C BOARD, 1966, USING MARKETING CONS

[8]

*NAT IND CONF BOAR, 1966, 120 STUD BUS POL

[9] A NOTE ON THE RELATIONSHIP OF PRICE AND IMPUTED QUALITY [J].

TULL, DS ;

BORING, RA ;

GONSIOR, MH .

[10]

UDELL JG, 1969, MODERN MARKETING THO