PHRASING THE QUESTION IN CONSUMER RESEARCH

被引：10

作者：

Roslow, Sydney

Blankenship, Albert B.

机构：

来源：

关键词：

D O I：

10.1037/h0061252

中图分类号：

B849 [应用心理学];

学科分类号：

040203 ;

摘要：

引用

页码：612 / 622

页数：11

共 11 条

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[4]

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[5] THE INFLUENCE OF THE FORM OF A QUESTION [J].

Muscio, Bernard .

[6]

POFFENBERGER AT, 1932, PSYCHOL ADVERTISING

[7]

*PSYCH CORP, 1937, J APPL PSYCHOL, V21, P589

[8]

REILLY WJ, 1929, MARKETING INVESTIGAT, P129

[9]

ROPER E, 1938, 3 WEAKNESSES MARKET, V8, P16

[10]

WHITE P, 1921, MARKET ANAL