INDUSTRIAL SOURCE SELECTION BEHAVIOR - INDUSTRY STUDY

被引:11
作者
BANVILLE, GR
DORNOFF, RJ
机构
[1] KENT STATE UNIV,KENT,OH 44240
[2] UNIV CINCINNATI,CINCINNATI,OH 45221
关键词
D O I
10.1016/0019-8501(73)90051-5
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:251 / 260
页数:10
相关论文
共 6 条
  • [1] Copeland M. T., 1924, PRINCIPLES MERCHANDI
  • [2] DUNCAN DF, 1939, HARVARD BUSINESS REV, V18, P453
  • [3] KLASS B, 1961, IND MARKETING, V46, P33
  • [4] REED VD, 1936, ADVERTISING SELLING
  • [5] SHOAF FR, 1959, EMOTIONAL FACTORS UN, P55
  • [6] WIND Y, 1967, INDUSTRIAL BUYING CR