PRICE-QUALITY RELATIONSHIP - EXTENSION

被引：68

作者：

STAFFORD, JE ^{[1
]}

ENIS, BM ^{[1
]}

机构：

[1] UNIV HOUSTON,HOUSTON,TX

来源：

关键词：

D O I：

10.2307/3150082

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：456 / 458

页数：3

共 8 条

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[2] A NOTE ON SOME EXPERIMENTAL FINDINGS ABOUT THE MEANINGS OF PRICE
Leavitt, Harold J.
[J]. JOURNAL OF BUSINESS, 1954, 27 (03) : 205 - 210
[3] MASSEY ME, 1963, U HOUSTON BUSINESS R, V10, P25
[4] MCCONNELL JC, 1968, J MARKETING RES, V5, P331
[5] REPEAT-PURCHASE ESTIMATION AND LINEAR LEARNING MODEL
MCCONNELL, JD
[J]. JOURNAL OF MARKETING RESEARCH, 1968, 5 (03) : 304 - 306
[6] MCCONNELL JD, 1968, J APPL PSYCHOL, V52, P300
[7] A NOTE ON THE RELATIONSHIP OF PRICE AND IMPUTED QUALITY
TULL, DS
BORING, RA
GONSIOR, MH
[J]. JOURNAL OF BUSINESS, 1964, 37 (02) : 186 - 191
[8] WINER BJ, 1962, STATISTICAL PRINCIPL