The Role of Severity in Consumer Attributions of Blame: Defensive Attributions in Product-Harm Crises in Mexico

被引：63

作者：

Laufer, Daniel ^{[1
]}

Gillespie, Kate ^{[2
]}

McBride, Brad ^{[3
]}

Gonzalez, Silvia ^{[4
]}

机构：

[1] Univ Cincinnati, Cincinnati, OH 45221 USA

[2] Univ Texas Austin, Austin, TX 78712 USA

[3] ITAM, Mexico City, DF, Mexico

[4] ITESM, Monterrey, Mexico

来源：

JOURNAL OF INTERNATIONAL CONSUMER MARKETING | 2005年 / 17卷 / 2-3期

关键词：

Defensive attributions; product harm crises; Mexico; consumer attributions of blame; role of severity;

D O I：

10.1300/J046v17n02_03

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper presents results from a study in Mexico which suggest that observers' perceptions of the severity of a product-harm crisis affect their assessment of blame to the firm when culpability is ambiguous. As perceptions of crisis severity increase, more blame is assessed to the firm. This finding is consistent regardless of whether the nationality of the victims is the same or different from that of the observers. Perceptions of severity are in turn affected by the observer's tolerance for ambiguity-the lower the tolerance for ambiguity, the higher the perception of crisis severity. The theoretical and practical implications of this research are discussed. (C) 2005 by The Haworth Press, Inc. All rights reserved.

引用

页码：33 / 50

页数：18

共 36 条

[1] THE MODERATOR MEDIATOR VARIABLE DISTINCTION IN SOCIAL PSYCHOLOGICAL-RESEARCH - CONCEPTUAL, STRATEGIC, AND STATISTICAL CONSIDERATIONS [J].