MORPHOLOGY OF THEORY AND GENERAL THEORY OF MARKETING

被引：33

作者：

HUNT, SD ^{[1
]}

机构：

[1] UNIV WISCONSIN,GRAD SCH BUSINESS,MADISON,WI 53706

来源：

关键词：

D O I：

10.2307/1249920

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：65 / 68

页数：4

共 11 条

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[2]

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[4]

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[5]

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[6]

KERLINGER FN, 1964, F BEHAVIORAL RES ED, P11

[7]

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[8]

RIGBY PH, 1965, CONCEPTUAL FOUNDATIO, P30

[9]

RUDNER R, 1966, PHILOS SOC SCI, P10

[10]

Salmon W. C., 1963, LOGIC, P97