DECEPTIVE AND NONDECEPTIVE CONSEQUENCES OF EVALUATIVE ADVERTISING

被引：48

作者：

SHIMP, TA ^{[1
]}

PRESTON, IL ^{[1
]}

机构：

[1] UNIV WISCONSIN,MADISON,WI 53706

来源：

关键词：

D O I：

10.2307/1251717

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：22 / 32

页数：11

共 65 条

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[44]

Olson J.C., 1978, ADV CONSUMER RES VOL, V5

[45]

OLSON JC, 1978, J MARKETING RES, V15, P29, DOI 10.2307/3150398

[46]

Osgood C., 1957, MEASUREMENT MEANING

[47]

POLLAY RW, 1977, OCT AM I DEC SCI CHI

[48]

Preston I.L, 1975, GREAT AM BLOW UP PUF

[49]

PRESTON IL, 1971, J ADVERTISING RES, V11, P19

PRESTON, IL .

JOURNALISM QUARTERLY, 1970, 47 (02) :287-&