ASSESSING TRADE SHOW FUNCTIONS AND PERFORMANCE - AN EXPLORATORY-STUDY

[1] BANTING PM, 1974, IND MARKET MANAG, V5, P285

[2] MANAGERIAL GUIDELINES FOR TRADE SHOW EFFECTIVENESS [J]. INDUSTRIAL MARKETING MANAGEMENT, 1984, 13 (01) : 49 - 52

[3] BONOMA TV, 1983, HARVARD BUS REV, V61, P75

[4] SETTING OBJECTIVES AND EVALUATING EFFECTIVENESS OF TRADE SHOW EXHIBITS [J]. JOURNAL OF MARKETING, 1976, 40 (04) : 100 - 103

[5] CLEAVER J, 1982, ADVERTISING AGE, V53

[6] VALIDATION OF DISCRIMINANT-ANALYSIS IN MARKETING-RESEARCH [J]. JOURNAL OF MARKETING RESEARCH, 1977, 14 (01) : 60 - 68

[7] Dickinson J.R., 1985, MARKETING NEWS 0510, P14

[8] DUBINSKY A, 1981, J ADVERTISING, V10, P35

[9] Dunn S. W., 1986, ADVERTISING

[10] EQUIVALENCE OF WEIGHTED KAPPA AND INTRACLASS CORRELATION COEFFICIENT AS MEASURES OF RELIABILITY [J]. EDUCATIONAL AND PSYCHOLOGICAL MEASUREMENT, 1973, 33 (03) : 613 - 619

[1] BANTING PM, 1974, IND MARKET MANAG, V5, P285

[2] MANAGERIAL GUIDELINES FOR TRADE SHOW EFFECTIVENESS [J]. INDUSTRIAL MARKETING MANAGEMENT, 1984, 13 (01) : 49 - 52

[3] BONOMA TV, 1983, HARVARD BUS REV, V61, P75

[4] SETTING OBJECTIVES AND EVALUATING EFFECTIVENESS OF TRADE SHOW EXHIBITS [J]. JOURNAL OF MARKETING, 1976, 40 (04) : 100 - 103

[5] CLEAVER J, 1982, ADVERTISING AGE, V53

[6] VALIDATION OF DISCRIMINANT-ANALYSIS IN MARKETING-RESEARCH [J]. JOURNAL OF MARKETING RESEARCH, 1977, 14 (01) : 60 - 68

[7] Dickinson J.R., 1985, MARKETING NEWS 0510, P14

[8] DUBINSKY A, 1981, J ADVERTISING, V10, P35

[9] Dunn S. W., 1986, ADVERTISING

[10] EQUIVALENCE OF WEIGHTED KAPPA AND INTRACLASS CORRELATION COEFFICIENT AS MEASURES OF RELIABILITY [J]. EDUCATIONAL AND PSYCHOLOGICAL MEASUREMENT, 1973, 33 (03) : 613 - 619