DESIGN OF SUBSCRIPTION PROGRAMS FOR A PERFORMING ARTS SERIES

被引：49

作者：

CURRIM, IS

WEINBERG, CB

WITTINK, DR

机构：

[1] UNIV BRITISH COLUMBIA,FAC COMMERCE & BUSINESS ADM,VANCOUVER V6T 1W5,BC,CANADA

[2] STANFORD UNIV,GRAD SCH BUSINESS,STANFORD,CA 94305

来源：

JOURNAL OF CONSUMER RESEARCH | 1981年 / 8卷 / 01期

关键词：

D O I：

10.1086/208842

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：67 / 75

页数：9

共 14 条

[1] PREDICTORS OF ATTENDANCE AT THE PERFORMING ARTS [J].

ANDREASEN, AR ;

BELK, RW .

JOURNAL OF CONSUMER RESEARCH, 1980, 7 (02) :112-120

[2]

DIMAGGIO P, UNPUBLISHED

[3] CONJOINT ANALYSIS IN CONSUMER RESEARCH - ISSUES AND OUTLOOK [J].

GREEN, PE ;

SRINIVASAN, V .

JOURNAL OF CONSUMER RESEARCH, 1978, 5 (02) :103-123

[4] COMPARISON OF THE INTERNAL VALIDITY OF ALTERNATIVE PARAMETER-ESTIMATION METHODS IN DECOMPOSITIONAL MULTIATTRIBUTE PREFERENCE MODELS [J].

JAIN, AK ;

ACITO, F ;

MALHOTRA, NK ;

MAHAJAN, V .

JOURNAL OF MARKETING RESEARCH, 1979, 16 (03) :313-322

[5]

Johnson R.M., 1980, MARK MEAS ANAL, P271

[6] TRADE-OFF ANALYSIS OF CONSUMER VALUES [J].

JOHNSON, RM .

JOURNAL OF MARKETING RESEARCH, 1974, 11 (02) :121-127

[7]

NEWMAN D, 1977, SUBSCRIBE NOW

[8] CONSUMER DYNAMICS IN NONPROFIT ORGANIZATIONS [J].

RYANS, AB ;

WEINBERG, CB .

JOURNAL OF CONSUMER RESEARCH, 1978, 5 (02) :89-95

[9] ESTIMATING WEIGHTS FOR MULTIPLE ATTRIBUTES IN A COMPOSITE CRITERION USING PAIRWISE JUDGMENTS [J].

SRINIVASAN, V ;

SHOCKER, AD .

PSYCHOMETRIKA, 1973, 38 (04) :473-493

[10] ARTS PLAN - MODEL BASED SYSTEM FOR USE IN PLANNING A PERFORMING ARTS SERIES [J].

WEINBERG, CB ;

SHACHMUT, KM .

MANAGEMENT SCIENCE, 1978, 24 (06) :654-664

← 1 2 →