CONSUMER AFFAIRS - VIABILITY OF CORPORATE RESPONSE

[1] AAKER DA, 1972, HARVARD BUS REV, V50, P114

[2] LAWRENCE PR, 1967, HARVARD BUS REV, V45, P142

[3] LINOWES DF, 1972, BUSINESS SOC REV INN, V2, P41

[4] *US CHAMB COMM, 1972, CO LEADERSHIP CONSUM

[5] *US DEPT COMM, 1971, CONSUMER AFFAIRS HDB

[6] WEBSTER FE, 1973, HARVARD BUSINESS REV, V51, P96

[1] AAKER DA, 1972, HARVARD BUS REV, V50, P114

[2] LAWRENCE PR, 1967, HARVARD BUS REV, V45, P142

[3] LINOWES DF, 1972, BUSINESS SOC REV INN, V2, P41

[4] *US CHAMB COMM, 1972, CO LEADERSHIP CONSUM

[5] *US DEPT COMM, 1971, CONSUMER AFFAIRS HDB

[6] WEBSTER FE, 1973, HARVARD BUSINESS REV, V51, P96