THE IMPACT OF MESSAGES ON SURVEY PARTICIPATION IN ANSWERING MACHINE HOUSEHOLDS

被引：16

作者：

XU, MH ^{[1
]}

BATES, BJ ^{[1
]}

SCHWEITZER, JC ^{[1
]}

机构：

[1] TEXAS A&M UNIV SYST,DEPT COMMUN STUDIES,COLL STN,TX 77843

来源：

PUBLIC OPINION QUARTERLY | 1993年 / 57卷 / 02期

关键词：

D O I：

10.1086/269368

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This study investigated the impact of telephone answering machines on telephone survey participation. The study found that households with answering machines were more likely to be contacted, more likely to complete the interview, and less likely to refuse to participate in the study compared to households where there was no answer on the initial call attempt. The study also investigated the utility of leaving messages on the answering machine as a means of encouraging participation. While leaving messages did result in higher participation rates, there were no significant differences among the types of messages tested.

引用

页码：232 / 237

页数：6