The relationship of various factors associated with college attendance and persistence for Hispanic women was investigated using the High School and Beyond data base. Socioeconomic background, educational aspirations, culture and language background, availability of financial aid, "cultural shock," sex role socialization variables, and college preparation courses have all been identified in the literature as important factors influencing the college going and attendance patterns of Hispanic women. Using the 1982 First Follow-up data from the High School and Beyond Survey, the relative importance of these measures on college-going behavior was analyzed. Educational aspirations were found to be the most important predictor of college attendance and persistence. Sex role socialization was also found to be an important factor in explaining the college behavior patterns of Hispanic women. Women who delayed marriage and having a family were found to pursue a college career more often and tended to persist in college longer than those women who followed traditional sex role patterns. In addition, Hispanic women whose mothers had a college education were more likely to attend college themselves. Interestingly, participation in college preparation courses was found to rank much lower in importance than previously mentioned factors. © 1991 Plenum Publishing Corporation.