STRATEGIC-PLANNING FOR INCREASED PROFIT IN THE SMALL BUSINESS

被引：28

作者：

ARAM, JD

COWEN, SS

机构：

[1] Case Western Reserve University, Cleveland, OH

[2] Case Western Reserve University, Cleveland, OH

来源：

LONG RANGE PLANNING | 1990年 / 23卷 / 06期

关键词：

D O I：

10.1016/0024-6301(90)90103-B

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This article examines the problems facing the owner-managers of small businesses, and details the investment required in strategic process development which would guarantee the critical 5 per cent difference to ensure the successful growth and adaptability of the company. Formal strategic planning needs to blend with team development to create the concept of 'strategy-in-use' and the development of effective management teamwork out of a planning process. © 1991.

引用

页码：63 / 70

页数：8