APPLICATION OF EQUITY THEORY TO BUYER-SELLER EXCHANGE SITUATIONS

[1] TOWARD AN UNDERSTANDING OF INEQUITY [J]. JOURNAL OF ABNORMAL PSYCHOLOGY, 1963, 67 (05) : 422 - &

[2] ADAMS JS, 1965, ADV EXPT PSYCHOLOGY, V2

[3] ADAMS JS, 1976, ADV EXPT SOCIAL PSYC, V9

[4] Anderson W. T. J., 1976, J MARKETING, V40

[5] REACTIONS TO CONFIRMATIONS AND DISCONFIRMATIONS OF EXPECTANCIES OF EQUITY AND INEQUITY [J]. JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1974, 30 (02) : 208 - 216

[6] AUTOMOBILE BUYER AFTER PURCHASE [J]. JOURNAL OF MARKETING, 1967, 31 (03) : 12 - 16

[7] BEST A, 1976, TALKING BACK BUSINES

[8] MORAL JUDGMENT OF THEFT, CHARITY, AND THIRD-PARTY TRANSFERS THAT INCREASE OR DECREASE EQUALITY [J]. JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1975, 31 (01) : 156 - 161

[9] WHO PERCEIVES SUPERMARKET PRICES MOST VALIDLY [J]. JOURNAL OF MARKETING RESEARCH, 1971, 8 (01) : 110 - 113

[10] Cronbach LJ, 1951, PSYCHOMETRIKA, V16, P297

[1] TOWARD AN UNDERSTANDING OF INEQUITY [J]. JOURNAL OF ABNORMAL PSYCHOLOGY, 1963, 67 (05) : 422 - &

[2] ADAMS JS, 1965, ADV EXPT PSYCHOLOGY, V2

[3] ADAMS JS, 1976, ADV EXPT SOCIAL PSYC, V9

[4] Anderson W. T. J., 1976, J MARKETING, V40

[5] REACTIONS TO CONFIRMATIONS AND DISCONFIRMATIONS OF EXPECTANCIES OF EQUITY AND INEQUITY [J]. JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1974, 30 (02) : 208 - 216

[6] AUTOMOBILE BUYER AFTER PURCHASE [J]. JOURNAL OF MARKETING, 1967, 31 (03) : 12 - 16

[7] BEST A, 1976, TALKING BACK BUSINES

[8] MORAL JUDGMENT OF THEFT, CHARITY, AND THIRD-PARTY TRANSFERS THAT INCREASE OR DECREASE EQUALITY [J]. JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1975, 31 (01) : 156 - 161

[9] WHO PERCEIVES SUPERMARKET PRICES MOST VALIDLY [J]. JOURNAL OF MARKETING RESEARCH, 1971, 8 (01) : 110 - 113

[10] Cronbach LJ, 1951, PSYCHOMETRIKA, V16, P297