COMBINED OPTIMAL PRICE AND OPTIMAL INVENTORY REPLENISHMENT POLICIES WHEN A SALE RESULTS IN INCREASE IN DEMAND

When a supplier reduces the price of a product temporarily a buyer might place a large order and offer a sale on these units to its customers. In most cases a price discount results in an increase in demand. In this paper we relax the constant demand assumption made in most studies of inventory systems with price changes. We analyze the options available to a buyer and develop profit functions for different combinations of sales period and replenishment time and present optimal ordering policies. The paper also presents a procedure to include any relationship between price and demand to determine the combined optimal price and optimal order quantity.