LINEAR ATTITUDE MODELS - STUDY OF PREDICTIVE ABILITY

被引：11

作者：

CHURCHILL, GA ^{[1
]}

机构：

[1] UNIV WISCONSIN, MADIOSON, WI 53706 USA

来源：

JOURNAL OF MARKETING RESEARCH | 1972年 / 9卷 / 04期

关键词：

D O I：

10.2307/3149308

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：423 / 426

页数：4

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