COGNITIVE PROCESSES MEDIATING ACCEPTANCE OF ADVERTISING

[1] ON RESISTANCE TO PERSUASIVE COMMUNICATIONS [J]. JOURNAL OF ABNORMAL AND SOCIAL PSYCHOLOGY, 1964, 68 (04): : 359 - 366

[2] ATTITUDES AND OPINIONS [J]. ANNUAL REVIEW OF PSYCHOLOGY, 1972, 23 : 487 - +

[3] GREENWALD AG, 1968, PSYCHOLOGICAL FOUNDA

[4] ATTITUDE CHANGE AS A FUNCTION OF RESPONSE RESTRICTION [J]. HUMAN RELATIONS, 1953, 6 (03) : 185 - 214

[5] MCGUIDE WJ, 1964, ADVANCES EXPERIMENTA, V1, P121

[6] MILLER N, 1970, MEASURING COUNTERARG

[7] DISTRACTION INCREASES YIELDING TO PROPAGANDA BY INHIBITING COUNTERARGUING [J]. JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1970, 15 (04) : 344 - +

[8] Sears David O., 1968, THEORIES COGNITIVE C, P777

[9] WINER BJ, 1962, STATISTICAL PRINCIPL

[10] WRIGHT PL, 1972, CONSUMER IFORMATION

[1] ON RESISTANCE TO PERSUASIVE COMMUNICATIONS [J]. JOURNAL OF ABNORMAL AND SOCIAL PSYCHOLOGY, 1964, 68 (04): : 359 - 366

[2] ATTITUDES AND OPINIONS [J]. ANNUAL REVIEW OF PSYCHOLOGY, 1972, 23 : 487 - +

[3] GREENWALD AG, 1968, PSYCHOLOGICAL FOUNDA

[4] ATTITUDE CHANGE AS A FUNCTION OF RESPONSE RESTRICTION [J]. HUMAN RELATIONS, 1953, 6 (03) : 185 - 214

[5] MCGUIDE WJ, 1964, ADVANCES EXPERIMENTA, V1, P121

[6] MILLER N, 1970, MEASURING COUNTERARG

[7] DISTRACTION INCREASES YIELDING TO PROPAGANDA BY INHIBITING COUNTERARGUING [J]. JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1970, 15 (04) : 344 - +

[8] Sears David O., 1968, THEORIES COGNITIVE C, P777

[9] WINER BJ, 1962, STATISTICAL PRINCIPL

[10] WRIGHT PL, 1972, CONSUMER IFORMATION