ETHICAL BELIEFS OF MARKETING MANAGERS

被引：144

作者：

FERRELL, OC ^{[1
]}

WEAVER, KM ^{[1
]}

机构：

[1] UNIV ALABAMA,DEPT BEHAV STUDIES,UNIVERSITY,AL 35486

来源：

关键词：

D O I：

10.2307/1250537

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：69 / 73

页数：5

共 10 条

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BARTELS, R
[J]. JOURNAL OF MARKETING, 1967, 31 (01) : 20 - 26
[2] BOWMAN JS, 1976, BUSINESS HORIZON OCT, P50
[3] CARROLL AB, 1975, BUSINESS HORIZON APR, P79
[4] COVEY K, 1976, NOV P SO MARK ASS, P172
[5] CRAWFORD MC, 1970, J MARKETING, V34, P46
[6] SURVIVAL AND SOCIAL RESPONSIBILITY - THEMES FOR MARKETING EDUCATION AND MANAGEMENT
GELB, BD
BRIEN, RH
[J]. JOURNAL OF MARKETING, 1971, 35 (02) : 3 - 9
[7] NEWSTROM JW, 1975, MSU BUSINESS TOP WIN, P31
[8] WHAT ARE SOCIAL AND ETHICAL RESPONSIBILITIES OF MARKETING EXECUTIVES
PATTERSON, JM
[J]. JOURNAL OF MARKETING, 1966, 30 (03) : 12 - 15
[9] ETHICS IN MARKETING RESEARCH - THEIR PRACTICAL RELEVANCE
TYBOUT, AM
ZALTMAN, G
[J]. JOURNAL OF MARKETING RESEARCH, 1974, 11 (04) : 357 - 368
[10] 1976, MARKETING NEWS 1105, P1