PERSUASIVE EFFECT OF SOURCE CREDIBILITY - SITUATIONAL ANALYSIS

被引：199

作者：

STERNTHAL, B ^{[1
]}

PHILLIPS, LW ^{[1
]}

DHOLAKIA, R ^{[1
]}

机构：

[1] INDIAN INST MANAGEMENT,CALCUTTA 700027,INDIA

来源：

PUBLIC OPINION QUARTERLY | 1978年 / 42卷 / 03期

关键词：

D O I：

10.1086/268454

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

引用

页码：285 / 314

页数：30

共 83 条

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[9] IMPACT OF SOURCE CREDIBILITY, ATTITUDE VALENCE, AND TASK SENSITIZATION ON TRAIT ERRORS IN SPEECH EVALUATION [J].

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SPEECH MONOGRAPHS, 1975, 42 (03) :229-236

[10] ATTITUDE CHANGE AS A FUNCTION OF DISCREPANCY AND SOURCE OF INFLUENCE [J].

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