The Costs of Asking for Help

Psychological costs associated with seeking help were studied. The specific help-seeking costs that were addressed included various costs specific to the recipient (e.g., whether receiving the help leads to less credit for successful outcomes), as well as costs associated with the helper (e.g., inconvenience). The findings suggest that persons deciding whether to seek help take into account not only their own costs and rewards but also the cost-reward contingencies of their helper. It was also predicted and found that subjects for whom the expected tasks were especially involving would seek less help, and that subjects who asked for more help would feel less comfortable about approaching the helper and would believe that the helper would perceive them as less competent.