CAUTIONARY NOTE ON INNOVATIVE OVERLAP

被引:3
作者
TATHAM, RL [1 ]
DORNOFF, RJ [1 ]
机构
[1] UNIV CINCINNATI,CINCINNATI,OH 45221
关键词
D O I
10.2307/3149836
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:224 / 225
页数:2
相关论文
共 3 条
[1]  
HOWARD JA, 1968, PERSPECTIVES CONSUME
[3]   STUDY OF INNOVATIVENESS OVERLAP [J].
OSTLUND, LE .
JOURNAL OF MARKETING RESEARCH, 1972, 9 (03) :341-343