DOES ADVERTISING LOWER CONSUMER PRICES

被引：56

作者：

STEINER, RL ^{[1
]}

机构：

[1] GEN MILLS INC,MINNEAPOLIS,MN 55427

来源：

JOURNAL OF MARKETING | 1973年 / 37卷 / 04期

关键词：

D O I：

10.2307/1250354

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：19 / 26

页数：8

相关论文

共 24 条

[1] *ADV CHECK BUR, 1972, 1971 NEWSP FEAT TRAC
[2] *AJ WOOD CO, TOY BUYING US
[3] *BROADC ADV REP IN, 1970, REP TEL BUR ADV INC
[4] *BROADC ADV REP IN, 1972, REP TEL BUR ADV INC
[5] *BROADC ADV REP IN, 1971, REP TEL BUR ADV INC
[6] COOKE JR, UNPUBLISHED
[7] COX R, 1965, DISTRIBUTION HIGH LE, pCH8
[8] *ELL RES CORP, 1972, TOY PRICING STUDY
[9] Hulbert James, 1973, ADVERTISING PUBLIC I
[10] LIFSCHULTZ F, 1973, TOY HOBBY WORLD, V11