ADVERTISING EFFECTIVENESS AND RISK IN CONSUMER DECISION PROCESS

被引：17

作者：

BARACH, JA ^{[1
]}

机构：

[1] TULANE UNIV,GRAD SCH BUSINESS ADM,NEW ORLEANS,LA

来源：

关键词：

D O I：

10.2307/3150137

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：314 / 320

页数：7

共 19 条

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[5]

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[6]

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[7] COGNITIVE RISK AND ENVIRONMENTAL-CHANGE [J].

BRUNER, JS ;

TAJFEL, H .

JOURNAL OF ABNORMAL AND SOCIAL PSYCHOLOGY, 1961, 62 (02) :231-&

[8]

COX DE, 1962, THESIS HARVARD U

[9] SELF-CONFIDENCE AND PERSUASIBILITY IN WOMEN [J].

COX, DF ;

BAUER, RA .

[10]

COX DF, 1967, RISK TAKING INFORMAT