From Online Candidate to Online President

被引：5

作者：

Borins, Sandford ^{[1
]}

机构：

[1] Univ Toronto, Rotman Sch Management, 105 St George St, Toronto, ON M5S 3E6, Canada

来源：

INTERNATIONAL JOURNAL OF PUBLIC ADMINISTRATION | 2009年 / 32卷 / 09期

关键词：

website; BlackBerry; online; web; 2.0; new media;

D O I：

10.1080/01900690903004080

中图分类号：

C93 [管理学]; D035 [国家行政管理]; D523 [行政管理]; D63 [国家行政管理];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ; 1204 ; 120401 ;

摘要：

Barack Obama has pioneered the use of online technology, in particular social networking approaches, in his presidential election campaign and the transition period. This paper outlines how President Obama is applying this online approach in the early days of his presidency. It discusses the implications of the online presidency in terms of example-setting for senior officials and departments, online mobilization of his constituency, transparency of decision-making and implementation, and the hiring of a cadre of members of the Net Generation into new media positions.

引用

页码：753 / 758

页数：6