THE INFLUENCE OF 3 MASS-MEDIA CAMPAIGNS ON VARIABLES RELATED TO ADOLESCENT CIGARETTE-SMOKING - RESULTS OF A FIELD EXPERIMENT

被引:77
作者
BAUMAN, KE
LAPRELLE, J
BROWN, JD
KOCH, GG
PADGETT, CA
机构
[1] UNIV N CAROLINA,DEPT PSYCHOL,CHAPEL HILL,NC 27514
[2] UNIV N CAROLINA,SCH PUBL HLTH,DEPT BIOSTAT,CHAPEL HILL,NC 27514
[3] UNIV N CAROLINA,SCH JOURNALISM,CHAPEL HILL,NC 27514
关键词
D O I
10.2105/AJPH.81.5.597
中图分类号
R1 [预防医学、卫生学];
学科分类号
1004 ; 120402 ;
摘要
Background: This paper reports findings from a field experiment that evaluated mass media campaigns designed to prevent cigarette smoking by adolescents. Methods: The campaigns featured radio and television messages on expected consequences of smoking and a component to stimulate personal encouragement of peers not to smoke. Six Standard Metropolitan Statistical Areas in the Southeast United States received campaigns and four served as controls. Adolescents and mothers provided pretest and posttest data in their homes. Results and Conclusions: The radio campaign had a modest influence on the expected consequences of smoking and friend approval of smoking, the more expensive campaigns involving television were not more effective than those with radio alone, the peer-involvement component was not effective, and any potential smoking effects could not be detected.
引用
收藏
页码:597 / 604
页数:8
相关论文
共 26 条
[1]  
ALCALAY R, 1989, PUBLIC COMMUNICATION, P124
[2]  
BACKER TE, 1988, COUNSEL HUM DEV, P2
[3]  
BAUMAN K E, 1989, Health Education Research, V4, P35, DOI 10.1093/her/4.1.35
[4]   ANTECEDENTS, SUBJECTIVE EXPECTED UTILITY, AND BEHAVIOR - A PANEL STUDY OF ADOLESCENT CIGARETTE-SMOKING [J].
BAUMAN, KE ;
FISHER, LA ;
BRYAN, ES ;
CHENOWETH, RL .
ADDICTIVE BEHAVIORS, 1984, 9 (02) :121-136
[5]   INFLUENCE OF AN OBJECTIVE-MEASURE ON SELF-REPORTS OF BEHAVIOR [J].
BAUMAN, KE ;
DENT, CW .
JOURNAL OF APPLIED PSYCHOLOGY, 1982, 67 (05) :623-628
[6]   VALIDITY OF SELF-REPORTS AND DESCRIPTIVE AND ANALYTICAL CONCLUSIONS - THE CASE OF CIGARETTE-SMOKING BY ADOLESCENTS AND THEIR MOTHERS [J].
BAUMAN, KE ;
KOCH, GG .
AMERICAN JOURNAL OF EPIDEMIOLOGY, 1983, 118 (01) :90-98
[7]   3 MASS-MEDIA CAMPAIGNS TO PREVENT ADOLESCENT CIGARETTE-SMOKING [J].
BAUMAN, KE ;
BROWN, JD ;
BRYAN, ES ;
FISHER, LA ;
PADGETT, CA ;
SWEENEY, JM .
PREVENTIVE MEDICINE, 1988, 17 (05) :510-530
[8]   THE INFLUENCE OF NEW MEDIA AND FAMILY-STRUCTURE ON YOUNG ADOLESCENTS TELEVISION AND RADIO USE [J].
BROWN, JD ;
CHILDERS, KW ;
BAUMAN, KE ;
KOCH, GG .
COMMUNICATION RESEARCH, 1990, 17 (01) :65-82
[9]  
BROWN JD, 1990, HLTH ED Q, V17, P301
[10]   THE USE OF MASS-MEDIA IN SUBSTANCE ABUSE PREVENTION [J].
DEJONG, W ;
WINSTEN, JA .
HEALTH AFFAIRS, 1990, 9 (02) :30-46