MARKETING AS EXCHANGE - THEORY OF TRANSACTIONS IN MARKETPLACE

[1] Alderson W., 1965, DYNAMIC MARKETING BE

[2] [Anonymous], 1971, CONSUMER DEMAND NEW

[3] [Anonymous], 1975, MARKETING SOC CONFLI

[4] Bagozzi R. P., 1974, MARKT, V51, P64

[5] Bagozzi R.P., 1976, MARKETING 1776 1976, P586

[6] MARKETING AS EXCHANGE [J]. JOURNAL OF MARKETING, 1975, 39 (04) : 32 - 39

[7] MARKETING AS AN ORGANIZED BEHAVIORAL SYSTEM OF EXCHANGE [J]. JOURNAL OF MARKETING, 1974, 38 (04) : 77 - 81

[8] BAGOZZI RP, UNPUBLISHED

[9] BAGOZZI RP, 1975, J ACAD MARKET SCI, V3, P314

[10] BAGOZZI RP, 1977, ORGANIZATION BUYING

[1] Alderson W., 1965, DYNAMIC MARKETING BE

[2] [Anonymous], 1971, CONSUMER DEMAND NEW

[3] [Anonymous], 1975, MARKETING SOC CONFLI

[4] Bagozzi R. P., 1974, MARKT, V51, P64

[5] Bagozzi R.P., 1976, MARKETING 1776 1976, P586

[6] MARKETING AS EXCHANGE [J]. JOURNAL OF MARKETING, 1975, 39 (04) : 32 - 39

[7] MARKETING AS AN ORGANIZED BEHAVIORAL SYSTEM OF EXCHANGE [J]. JOURNAL OF MARKETING, 1974, 38 (04) : 77 - 81

[8] BAGOZZI RP, UNPUBLISHED

[9] BAGOZZI RP, 1975, J ACAD MARKET SCI, V3, P314

[10] BAGOZZI RP, 1977, ORGANIZATION BUYING