DETERMINANTS OF PRIVATE BRAND ATTITUDE

[1] [Anonymous], HDB 16 PERSONALITY F

[2] ORIENTATION TOWARD ACHIEVEMENT OR SECURITY IN RELATION TO CONSUMER-BEHAVIOR [J]. HUMAN RELATIONS, 1960, 13 (04) : 365 - 383

[3] CONVERGENT AND DISCRIMINANT VALIDATION BY THE MULTITRAIT-MULTIMETHOD MATRIX [J]. PSYCHOLOGICAL BULLETIN, 1959, 56 (02) : 81 - 105

[4] CARMAN JM, 1965, APPLICATION SOCIAL C

[5] CHADEN L, 1966, THESIS U CALIFORNIA

[6] COLE RL, 1955, MANUFACTURER DISTRIB

[7] SELF-CONFIDENCE AND PERSUASIBILITY IN WOMEN [J]. PUBLIC OPINION QUARTERLY, 1964, 28 (03) : 453 - 466

[8] CUNNINGHAM RM, 1961, HARVARD BUS REV, V39, P127

[9] THE EFFECT OF CONSUMER EXPERIENCE ON BRAND LOYALTY AND THE STRUCTURE OF MARKET DEMAND [J]. ECONOMETRICA, 1962, 30 (01) : 22 - 33

[10] WHY DOES BRAND LOYALTY VARY OVER PRODUCTS [J]. JOURNAL OF MARKETING RESEARCH, 1964, 1 (04) : 9 - 14

[1] [Anonymous], HDB 16 PERSONALITY F

[2] ORIENTATION TOWARD ACHIEVEMENT OR SECURITY IN RELATION TO CONSUMER-BEHAVIOR [J]. HUMAN RELATIONS, 1960, 13 (04) : 365 - 383

[3] CONVERGENT AND DISCRIMINANT VALIDATION BY THE MULTITRAIT-MULTIMETHOD MATRIX [J]. PSYCHOLOGICAL BULLETIN, 1959, 56 (02) : 81 - 105

[4] CARMAN JM, 1965, APPLICATION SOCIAL C

[5] CHADEN L, 1966, THESIS U CALIFORNIA

[6] COLE RL, 1955, MANUFACTURER DISTRIB

[7] SELF-CONFIDENCE AND PERSUASIBILITY IN WOMEN [J]. PUBLIC OPINION QUARTERLY, 1964, 28 (03) : 453 - 466

[8] CUNNINGHAM RM, 1961, HARVARD BUS REV, V39, P127

[9] THE EFFECT OF CONSUMER EXPERIENCE ON BRAND LOYALTY AND THE STRUCTURE OF MARKET DEMAND [J]. ECONOMETRICA, 1962, 30 (01) : 22 - 33

[10] WHY DOES BRAND LOYALTY VARY OVER PRODUCTS [J]. JOURNAL OF MARKETING RESEARCH, 1964, 1 (04) : 9 - 14