SEPARATING THE MEN FROM THE GIRLS - THE GENDERED LANGUAGE OF TELEVISED SPORTS

This research compares and analyzes the verbal commentary of televised coverage of two women's and men's athletic events: the ''final four'' of the women's and men's 1989 National Collegiate Athletic Association (NCAA) basketball tournaments and the women's and men's singles, women's and men's doubles, and the mixed-doubles matches of the 1989 U.S. Open tennis tournament. Although we found less overtly sexist commentary than has been observed in past research, we did find two categories of difference: (1) gender marking and (2) a ''hierarchy of naming'' by gender and, to a certain extent, by race. These differences are described and analyzed in light of feminist analyses of gendered language. It is concluded that televised sports commentary contributes to the construction of gender and racial hierarchies by marking women's sports and women athletes as ''other,'' by infantilizing women athletes (and, to a certain extent, male athletes of color), and by framing the accomplishments of women athletes ambivalently.